14Jan
Community and Social Media Manager
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San Francisco
Betfair USA is looking for a community & social media champion to lead our efforts developing and fostering Betfair’s user communities around horse-racing, poker & sports. This position will report to the VP Social Media.
The Community role is responsible for the following:
- Conceptualizing, designing and managing features that enable discussions around our key entertainment categories of horse-racing, poker & sports
- Serve as the external voice of Betfair across all social media outlets and the internal voice of Betfair to our user community
- Conceptualize, design, create and manage content and social media campaigns
- Act as a Betfair user community advocate, soliciting product feedback from our active community of users and addressing questions/concerns
- Compile user feedback that gets relayed to the product & marketing teams to help inform future roadmap initiatives
- Develop key performance metrics (KPIs) for internal community engagement and external social media campaigns and report on them regularly
- Engage in industry networking and develop relationships with horse-racing, poker & sports bloggers
Requirements:
- 1-2 years past experience building online communities
- 3-5 years in consumer internet marketing
- Passion for social media and social networking
- Strong communication skills (verbal, written, and interpersonal)
- Ability to work independently, be a self-starter, and have the ability to work well with others in a fast-paced and rapidly-changing start-up environment
- Internet and technology advocate who stays up to date with latest trends in technology, social networking, and social media
- Entrepreneurial desire, passion and excitement
- Ability to manage multiple projects simultaneously
- BS/BA required from top school; MBA a plus