Community/Social Media Moderator – Boca Raton « Hire Vine – Jobs for Thought Leaders

Job Overview

A leading online natural heath products retailer is seeking an in-house Community/Social Media Moderator to: manage the development and execution of product initiatives for the company’s online community and social network portal. Scope of job includes market assessments, project management, reporting and tracking of key metrics, development of marketing plans to increase member base and on-going participation. Works under supervision of the Community/Social Media Marketing Manager.

Performs other job-related duties and responsibilities as may be assigned from time to time.

Key Accountabilities

· Responsible for fostering to communication of business and marketing objectives for the Vitacost brand and products in social media channels including blogs, community, twitter and facebook.

· Identify customer service issues Escalate them to key contacts for prompt response
· Interact with members of the community and social media channels including Facebook, Twitter, the MyVitacost Community and Blogs.

· Assist with social media strategy development

· May have the ability to write blogs for vitacost.com

· Develop strategies on what can be posted on the social channels that can drive awareness of our brand, product and service to generate revenue and traffic to the sites.

·Monitor other communities and social media channels to compare and other sites and continuously improve our sites.

· View message boards and make suggestions and ideas to members. Interact with groups to gain a flow of conversation.

· Assist in developing a retention strategy to keep our members coming back to the community and social channels

·Utilize existing analytic programs to monitor traffic and revenue and enter data to track daily, monthly and annual stats.

· Coordinate the promotion of the company’s Community and Social Network activities with other internal departments (e.g., Sales, Q/A, Regulatory, Finance, Graphic Arts, Manufacturing, and Customer Service)

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