Executive Profile

Self-motivated and detail-oriented Account Manager with 15 years of experience in the marketing and advertising industries. Known as a leader, motivator, and team player. Areas of strength include:

● Advertising ● Marketing ● Public Relations ● E-mail Marketing
● Copy Writing and Editing ● Graphic Design ● Web Maintenance and Programming

Education

UNIVERSITY OF NOTRE DAME Notre Dame, Indiana
Bachelor of Business Administration, Marketing, May 93, GPA 3.2/4.0

Industry Experience

KATEY CHARLES COMMUNICATIONS, LLC St. Louis, MO
Account Manager 9/07 – 10/09
Produced all aspects of e-mail newsletters for clients including design work in Photoshop, and programming in Dreamweaver.
Designed and produced web pages and print pieces to be sent with e-mail newsletters.
Created surveys for clients using SurveyMonkey to be integrated into e-mail newsletters.
Managed social media sites such as Twitter, Facebook and LinkedIn for clients and in-house.
Provided technical support to the e-mail marketing software clients via phone and e-mail.

DICOM MARKETING SERVICES St. Louis, MO
Senior Account Executive 1/00 – 08/07
Account Executive 11-96 – 1/00
Manage preparation of client yellow page budgets and present them annually.
Coordinate with graphic artist to create yellow pages advertisements for clients.
Send contracts and artwork to clients monthly for upcoming yellow page directories.
Place orders with publishing companies and mail artwork for each yellow page advertisement.
Meet any advertising needs clients may have including providing market research data, testing advertising effectiveness, and negotiating with the publishers to offer special pricing.

TMP WORLDWIDE St. Louis, MO
Account Executive 6-96 – 11-96
Assistant Account Executive 11-94 – 6-96
Service Representative 5/94 – 11-94
Reviewed client advertising files and prepare them for recommendations.
Acted as a liaison between clients and publishing companies.
Prepared artwork to send to publishing companies per client specifications.
Provided market studies for offices of present clients.

BETTER BUSINESS BUREAU St. Louis, MO
Written Complaint Administrator/Trade Practice Assistant 8/93 – 5/94
Coordinated Complaint Department in processing written consumer complaints.
Assisted Trade Practice Consultant in monitoring ethical advertising practices.
Aided in dispute resolution between consumers and retailers.
Handled overflow for Telephone Specialists and Receptionist.

ANHEUSER-BUSCH INC CORPORATE RESEARCH & DEVELOPMENT St. Louis, MO
Marketing Research Intern 5/92 – 8/92
Designed database on LOTUS for Home Use Tests used by marketing research.
Created graphs and analyzed data received from consumer surveys.
Assisted at Corporate Taste Panel and analyzed test results.
Performed lab experiments under the direction of product development engineers.

Business Affiliations

NOTRE DAME CLUB OF ST. LOUIS, BOARD OF DIRECTORS St. Louis, MO
Chair of Annual Christmas Mass & Brunch, Co-Chair of Annual Football Preview Event, Vice President of Christian Spirituality 12-15 – 12-08

INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS St. Louis, MO
Professional Development Chair, Half-Day Seminars 09/09 – Present

References

Katey Charles Darpel, President of Katey Charles Communications, LLC
(314) 918-8088, katey@kateycharles.com

Bob Davidson, Director of Public Relations & Marketing, Cardinal Glennon Children’s Medical Center
(314) 577-5345, bob_davidson@ssmhc.com

Henrietta Hudson, Manager, Yellow Pages Operations, Dicom Marketing Services
(314) 909-0900 x178, hhudson@dicominc.net